About Us
Friendly People. Friendly Prices. A Local Business Proud to Serve You.
Welcome to Friendly Market, a locally owned and operated convenience store and fuel business built around a simple belief: take care of people, and they’ll take care of you.
Founded in 2006 by brothers Jesse Mann and Soni Mann, Friendly Market began as a small family-owned business in the Lafayette, Indiana area. Since then, we have continued to grow while staying true to the values that shaped us from the beginning—friendly service, fair prices, clean and welcoming stores, and a genuine commitment to the communities we serve.
Being a local small business means something special to us. Our customers aren’t just transactions—they’re our neighbors, friends, local workers, families, and community members. Whether you're stopping in to fuel up, grab your morning coffee, pick up a quick meal, or find your favorite snacks and beverages, our goal is to make every visit convenient, welcoming, and friendly.
Locally Owned. Community Focused.
At Friendly Market, we’re proud to be part of the communities where we live and do business. We believe a neighborhood convenience store should be more than just a place to stop—it should be a business that contributes to the community around it.
That means creating local jobs, supporting community organizations and events, listening to our customers, recognizing our employees, and continually finding new ways to provide greater value.
As we grow, we never want to lose the personal service and community connection that make a locally owned business different. Our communities support us, and we believe in supporting them in return.
Our Values
Customer First
Our customers are at the heart of everything we do. We listen, care, and work to provide friendly service, convenient products, competitive prices, and an experience that makes people want to come back.
Honesty & Integrity
We believe in doing the right thing—even when no one is watching. We operate with honesty, fairness, respect, and integrity in the way we treat our customers, employees, vendors, and communities.
Drive Evolution
Convenience retail is always changing, and so are the needs of our customers. We embrace new ideas, technology, products, and better ways of doing business while remaining true to who we are.
Commitment to Excellence
Good enough isn't our goal. From clean stores and quality products to customer service and operational performance, we challenge ourselves to continually improve and deliver an experience we can be proud of.
Build Trust
Trust is earned one interaction at a time. We strive to build lasting relationships by being dependable, transparent, respectful, and consistent in the promises we make and the service we provide.
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Our success comes from the people behind Friendly Market—our employees, customers, partners, and communities. We believe in teamwork, recognizing great performance, developing our people, and creating opportunities for them to grow alongside our company.
As Friendly Market continues to evolve and expand, one thing will remain the same: our commitment to being a local business that puts people and community first.
Friendly Market — Friendly People. Friendly Prices.
Any Questions ? contact us.
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